RACE PRODUCTION MASTERCLASS

START TODAY

Curious about putting on a race but don't know where to start? 

 

I can laugh now but this was the look on my face the day before my trail race when a tree fell the full length of a footbridge that 200 runners would need to cross.

And to be honest, this expression on my face is symbolic of how I felt for many years producing races. You don't know what you don't know and take it from me, don't learn as you go. I fumbled learning how to put on races in the beginning. I was missing a mentor, someone invested in seeing me succeed that wasn't going to gatekeep industry knowledge. I needed templates, resources and a community of race directors.

So, after providing services for over 600 client races and producing over 55 of my own events in 12 years, I became that mentor and created the content. And I'm over the moon to share it with you. 

INTRODUCING...

RACE DIRECTOR MASTERCLASS

CONNECT WITH AN EXPERT

Learn how to put on professional and profitable running events. You'll learn how to:

  • Create new running events & apply for permits 
  • Maximize race registrations & promote the event
  • Create sponsorship packages and form a budget
  • Choose vendors (timing, awards, toilets, etc.)
  • Coordinate volunteers & engage non-profits
  • Measure, mark and sweep your courses

It’s time to invest in your event like never before.

MODULE 1: THE INDUSTRY & TYPES OF RACES

Get to know the industry and learn key components of race directing. You’ll learn how to create a professional and profitable race from the get-go. 

MODULE 2: DEVELOPING YOUR COURSE

Learn how to create a course route, measure, mark, sweep and develop a signage plan for your course. 

MODULE 3: PERMITS & INSURANCE

Learn the types of permitting agencies, which ones you need, how to fill out applications and how to get event insurance. 

MODULE 4: BUDGET, SPONSORSHIP & MARKETING

Create your race budget, learn how to build 5 and 6 figure sponsorship packages and develop the marketing plan most effective for your event.

MODULE 5: NON-PROFITS &  VOLUNTEERS

Learn how to recruit volunteers, create volunteer role descriptions, assign roles, send instructions and retain volunteers year after year.

MODULE 6: EVENT VENDORS

Get the knowledge and checklist of what to ask and what to know when choosing who provides your race timing, awards, toilets, announcing, road closures, race bibs and security.

MODULE 7: REGISTRATION, AWARDS & SWAG

Learn how to manage online registration, refunds, deferrals and transfers. Handle trash and recycling. Avoid shirt and medal spoilage.

MODULE 8: PACKET PICK UP, RACE EXPO & RACE DAY RUN OF SHOW

Learn about race expos, packet pick up logistics and develop a schedule of events on race day.

START TODAY

RACE DIRECTOR COMMUNITY & COACHING CALLS

Put the techniques you learn into practice during group coaching sessions and private race director community. This is a safe place to share ideas and ask questions about the race production process. 

Most students find it powerful to learn that others are having similar experiences and hear how to move forward.

I can’t wait to support you in launching or reinvigorating your race! 

HI!

I'M PIPER.

In 2011, Piper Ruiz began her career in race production in Eugene, OR. She worked with a race management company providing timing, announcing and production services for over 600 client running events in 9 years. She founded Pink Buffalo Racing in 2012 and created a portfolio of races including a statewide half marathon series. In the past year, Piper has provided race production services in California for organizations including Soul Focus, Silverback Pacific, Motiv Sports, CIM, SF Marathon, Stanford University and Spartan Ultra Trail Events. 

When she's not at the helm of race production, she's running trails, playing pickleball and traveling internationally.

IS THE MASTERCLASS RIGHT FOR YOU?

 

Have you ever had that desire to put on a running event or work in the race industry? Like no matter how much you already enjoy running, you want more?

Maybe there's a cause you care about or a place you love to run and you want to share it with the world.

If so, then the Race Director Masterclass is definitely for you.

Piper helps you design/revamp your race and show you the limitless opportunities inside the industry. Once you've gotten to a grasp on the nuts and bolts of race production, she'll teach you how to maximize registration numbers, be efficient with your time and delegate tasks as you go through the process of putting on your event.

GET STARTED TODAY!

Everyone’s journey is different. Find the right package for you:

COURSE PAYMENT PLAN

$295/m

8 monthly payments

  • Access to 1 new module every 4 weeks
  • 1 monthly group coaching call
  • Customizable downloads & templates
  • Practical application guidance for your event in each module
  • Membership to the Race Director Community
JOIN NOW

COURSE PAY IN FULL

$1997

Save $367

  • Immediate access to all 8 modules
  • Bimonthly group coaching call
  • Customizable downloads & templates
  • Practical application guidance for your event in each module
  • Membership to the Race Director Community
JOIN NOW

COURSE + CONSULTING

$2500

Best deal! Includes bonus mentorship program with an extra 4 hours of text, email & phone support!

  • Immediate access to all 8 modules
  • Bimonthly group coaching call
  • Customizable downloads & templates
  • Practical application guidance for your event in each module
  • Membership to the Race Director Community
  • Eight 1:1 consulting sessions (1 hr sessions)
JOIN NOW

14-DAY MONEY-BACK GUARANTEE

If you aren’t completely satisfied with Race Director Masterclass, let us know within the first 14 days for a full refund. No questions asked.